The seller’s field notes

Understand your numbers.

Short guides, transparent math, and examples you can apply to your own products.

01 / PRICING BASICS

Profit margin vs. markup: the difference that changes your price

A worked example of two percentages that answer different questions.

Read guide →02 / PRICING BASICS

How to price handmade products without forgetting your time

A repeatable pricing process for makers and independent sellers.

Read guide →03 / PRICING BASICS

Break-even ad spend: how much can you pay for an order?

Calculate an acquisition ceiling before you buy traffic.